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BalanceLogic Insider

The Answer to Small Business™

2013-Insider-Logo.jpgStay up to date with The BalanceLogic Team by subscribing to our monthly newsletter, the BalanceLogic Insider. Get informative tips, articles, and how to's for all your small business needs! We have recently archived past newsletters so you will never be behind on what is going on with BalanceLogic.

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August 2015 - You Can Have Your Cake, And Eat It Too!
Your company's internet presence is becoming more valuable every day. The percentage of smartphone owners has increased dramatically in recent history, with almost 90% of all adults in the United States owning a cell phone and over half using their phone to browse the internet. That means many of your potential customers are using their phones and the internet to find your company, making your website and online presence more important than ever.

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July 2015 - It's Time For A Change. It's Time To Get Noticed.
Email Marketing is a vital part of content and marketing strategy with 44% of email recipients making at least one purchase in the last 12 months based on a promotional email. This shows that while other channels for marketing & advertising are becoming more popular, email marketing still plays an important role in your content strategy.

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June 2015 - Flexible, Secure & Reliable Bookkeeping with BalanceLogic
Bookkeeping is an one activity that can't be avoided when you are running a small business. Inside you'll find some tips to making bookkeeping for your small business a little easier!

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May 2015 - Change Can Produce Amazing Results!
Change can produce amazing results and that includes updating your marketing strategy! There are some trends for 2015 and beyond that you should consider adding to your marketing mix, if you haven't already.

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April 2015 - Welcome Back Logi!
We are very excited to welcome our Brand Ambassador Logi back to our office after his extended vacation! Over the past seven months, Logi has been showing small business owners how they can quench their thirst for success and that their company will continue to run with the help of BalanceLogic, even when they take a vacation.

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March 2015 - Content Management Systems
A Content Management System is the backend of a website, which allows users to edit a website. This includes editing and modifying content, deleting old content and publishing new pages. It also controls access to other features within a website, which could include Newsletters, Article Generators, Support Forums, Membership, Blogs, Navigation Sorting, and much more.

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February 2015 - Grow Your Email Audience
Email Marketing is crucial to connecting with your target audience. It is a great medium to reach out, let audience know who you are, how they can connect with you, and compel them to purchase your goods or services offerings.

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January 2015 - Happy New Year from BalanceLogic!
We had a wonderful year here at BalanceLogic and we hope you did too! In 2014, we experienced a lot of big and exciting changes!

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December 2014 - Building Business Relationships
Building relationships is one thing, but maintaining and growing them is a completely different animal and requires a lot of patience. Respect and trust are key elements in accomplishing this. One key element to remember is that a relationship is, and always will be, a two way street. Often there are times when traffic will be traveling more in one direction then the other.

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November 2014 - Understanding the Meaning of Color
Colors play a huge part in the reflection of your brand. The decision to use certain colors can have a significant impact on the way your brand is perceived. While the meaning of colors and the impact they have on a consumer varies by culture and country, below are a few meanings that are typically associated with a color.

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October 2014 - Securely Using Smart Phones and Tablets In A Work Environment
The technological age in which we lives means that there are always new and possibly better and more productive ways to work, live and play. While these devices can help improve office productivity, there is always a higher risk in using smart devices in the workplace.

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September 2014 - Smart Phones & Small Business
Technology is constantly changing and helping to make small businesses more productive and communicating information more secure. Both smart phones and tablets can be used in the office to eliminate wasted time and energy, as well as secure information and communication.

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June 2014 - Sailing The Social Media Seas
Social Media isn't about gaining a big audience, but about sharing relevant content and creating interactions and conversations.

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April 2014 - The Good, The Bad and The Ugly of Digital Content
Contagious content will create immense emotion and have a call to action. People should be able to look at your content, read your content, experience it and want to go tell as many other people as they can.

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February 2014 - Spread Your Organization's Wings and Let Your E-Newsletters Fly
You only have about three seconds to capture the attention of your audience. Check out some ways to get your audience to open your emails and engage with your brand.

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January 2014 - The Power of Relationship Marketing
Not every client is looking for a relationship with your company. A good rule of thumb is 20% of revenue generating clients are more likely to understand and accept the time and effort is take to establish a long term relationship.

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December 2013 - BalanceLogic: A Year in Review
2013 was a great year at BalanceLogic. We look back at newsletters, helpful tips and milestones over the past year.

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November 2013 - Good Grief! It's a BalanceLogic Thanksgiving!
As Thanksgiving is just around the corner, we wanted to take some time and thank those who have been an integral part of the success of BalanceLogic, specifically over the past year.

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October 2013 - Take One for the Team! Effective Leadership & Team Building Skills
Being a leader is about the right attitude and the ability to inspire and empower your team to go that extra mile and make accurate and informed decisions. We all know the concept of a team and how one works, but do we practice it every day?

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September 2013 - Training to Be Tech Smart & New Insider Logo
Have you ever been in a coffee shop and decided to take advantage of their free Wifi connection? If you have, you data and security may have been compromised. Inside are 4 safety measure you can take when you access a network.

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August 2013 - Building Your Social Media Community. Match It. Plan It. Grow It.
Social Media Management can be a tricky task. BalanceLogic has come up with 5 ways you may be sinking your own ship & how to get back on track!

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July 2013 - Ready, Set, IGNITE! Elements to Create Fireworks for Your Business
Everything starts with a solid plan. Once you have established processes and procedures, you can start building the other elements for your small business.

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June 2013 - The Business Networking Playbook
Business Networking is a powerful tool to add to your company strategy. This tool can be used to get new contacts, announce a new product or service, meet new people or conduct market research.

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February 2013 - Winning the Customer Service Game
When it comes to customer service, you always want to keep in mind what your customer's needs are, how to effectively communicate with your customers and what the benefits of performing the BEST customer service are to your business.

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January 2013 - Bookkeeping Made Simple with BalanceLogic!
Don't you just love things that make life easier? QuickBooks shortcuts provide you with fast and easy ways to enter information. See inside for our three favorite time saving tips.

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November 2012 - Get STUFFED on Marketing Pie!
The Marketing Mix is a combination of marketing tools used to please your customers and meet your company objectives. When you're creating your mix, keep the 5 P's of marketing in mind.

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October 2012 - Ultimate HOWWWL-TO- Halloween Edition
BalanceLogic provides HOWWL-to answers to your small business questions. See inside for information on Search Engine Optimization and Microsoft Outlook.

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September 2012 - Let's Get Social! Plan, Create & Maintain your Social Media Presence!
Facebook is a great way for you to share resources with your clients and followers. Keep them up to date of what happening in your company by posting pictures, press releases and announcements.

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August 2012 - Sales & Marketing: Finding Your Target Market
During the sales process, when a client objection is taken at face value, you are shut down and your changes are pretty much gone! See inside for a link to a full checklist for managing objections.

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July 2012 - Severe Weather Ahead...is Your Business Prepared?
With summer comes the threat of severe storms and the worry of whether or not your business' data is safe. If you have a power surge, will you lose everything?

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June 2012 - Breast Cancer Awareness Month at BalanceLogic
In keeping with our tradition, BalanceLogic goes PINK in June for our Breast Cancer Awareness Month.

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May 2012 - Mystery Marketing May!
What do you know about your customers? If you have to think too hard about that answer then a survey may be the best way to get to know them.

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April 2012 - Lost & Found Your Books and BalanceLogic
Do you know when the last your company file was backed up? If your answer is more than a week ago, you're putting yourself (and your company) at a huge risk.

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March 2012 - "Like me" I'm Irish- Facebook Timeline Deadline
BalanceLogic's creative team has put together this Facebook Timeline cheat sheet for all of our fans and subscribers! This great cheat sheet includes all of the new sizes for Facebook's new and old images.

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February 2012 - Do you think your website is SWEET? & Smartphone Location Setting
The smartphone is a wonderful invention that makes everything convenient and easy to use. But there can be potential risks that you may not be aware of.

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January 2012 - Looking back at 2011 & Breakfast with BalanceLogic
2011 was a busy year for BalanceLogic and we're excited to see what 2012 will bring! But first, let's take a look back into 2011. We would like to recap all the exceptional and useful information and tips from last year's BalanceLogic Insider.

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November 2011 - Managed Backup Services- Get 6 Months At No Cost
The holiday season is in full gear and everyone is busy! the last thing anyone would want right now is for their computer to crash without the proper backup. That would be a nightmare! That is why this month we are talking about BalanceLogic Managed Backup Services...

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October 2011 - The Not-So-Scary Truth About QR Codes
One of the hottest new trends in marketing right now is the use of Quick Response (QR) codes. What does a QR code look like? What does it do? How can it help my business?

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September 2011 - Save 60% Over Your CPA
BalanceLogic Financial Services offer many advantages including cost savings, efficiency, accuracy, and trust. Our Bookkeeping services can be performed daily, weekly, or monthly...

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July 2011 - Security Assessment & Virus Protection
Have you attempted to login into one of your accounts to find that your login doesn't work? This may be due to the fact that your passwords have been compromised...

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June 2011 - Breast Cancer Awareness & New Logo Contest
One thing in today's business world that we have to accept is that technology and the Internet play a critical role in our businesses and everyday lives...

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May 2011 - New Logo Contest & Facebook Business Pages
Learn how to start building a Facebook page for your company and learn tips for having a long lasting and successful logo.

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April 2011 - Communicating Your Brand & Reasons for Marketing Materials
By defining your brand strategy and using it in every interaction with your target audience, you are able to effectively strengthen your messages and your hard earned relationships...

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March 2011 - IT Audits and Assessments & Computer Safe Mode
Many small businesses can benefit significantly from an IT Assessment to improve organization productivity, reduce costs, and get a handle on their technology assets and operations...

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February 2011 - Professional Website & Search Engine Optimization
A professional website is by far the most important marketing tool for your business. It gives clients and potential clients immediate access to all of your company's information...

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November 2010 - Email Invoices In QuickBooks & Bookkeeping Mistakes
Read about tips for emailing invoices in QuickBooks and five most common bookkeeping mistakes made by small businesses...

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October 2010 - Breakfast with BalanceLogic & Facts About Common Logos
Breakfast with BalanceLogic is a monthly workshop series presented by BalanceLogic on the last Monday of each month. This workshop series will provide insight and interactive activities on everyday business related topics...

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September 2010 - Keeping Spam At Bay & Small Business Marketing
Gone are the days when your email inbox contained only messages relevant to you or your business. As employees spend more and more time dealing with unwanted emails, they are being less productive...

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August 2010 - Bank Reconciliation & Technology Outlet
Reconciling your business checking account each month allows you to keep your bank account, accounting, and taxes up-to-date. It is important to keep your records current in order to know how your business is doing...

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July 2010 - BalanceLogic Backup Services & Save With Technology Outlet
BalanceLogic Managed Online Backup Services can automate server and workstation backups and securely store your information offsite. Our services provide you with a simple and powerful point and click recovery option...

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April 2010 - Creating a Form in MS Word & BalanceLogic Backup Services
Microsoft Word provides a way for you to create standardized documents allowing you to enter information easily. Example, you have a contract that you use and the only thing that typically changes is the name, address, items, and cost. This is a perfect opportunity to us a form...

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March 2010 - BalanceLogic Sponsors March of Dimes & Copying Headers and Footers
BalanceLogic is proud to sponsor the March of Dimes - March for Babies walk with a monetary donation...

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February 2010 - Small Business Websites: Your Questions Answered
When you need directions, a phone number, or want to find out if a certain business offers the services you are looking for, or if you want the price of these services then you go to the company's website...

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January 2010 - Happy New Year & Email Scams
Email and the Internet are wonderful resources that have revolutionized the way humans communicate and access information. Unfortunately, they have also proved to be a fertile medium for the unscrupulous and morally challenged...

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