Sign In / Register
 

Balancelogic's Brand Identity

THIS IS WHO WE ARE!

For more than a decade, we have tried to create an identity that really communicates exactly who we are, how we can help small businesses, and create something that really defines our existence. We truly believe we finally found it with our corporate identity. Our signature pie chart is a critical part of telling the story of who we are. The pie, the circle, signifies something that is whole, whereas the slices make up the whole.
BalanceLogic-Logo.png
In our case, the circle or the pie represents our client's business and the slices of the pie represent the services that Balancelogic offers. The result being that by partnering with Balancelogic, we help complete your business, making it whole, making it successful. Additionally, the sizes of the slices of the pie represent the relationship between Balancelogic and our clients, whereas, our team can work with you to become either a small part of your business or a large part.
TYPOGRAPHY
NAME / HEADERTAGLINE / SUB HEADERBODY
Font-Trebuchet.jpg
Font-Calibri-Bold.jpg
Font-Calibri-Regular.jpg
VARIATIONS
Variation-1.jpg
Variation-2.jpg
Variation-3.jpg
Variation-4.jpg
WHITE BACKGROUNDORANGE BACKGROUNDSLATE BLUE BACKGROUNDGRAY BACKGROUND
Variation-5.jpg
Variation-6.jpg
Variation-7.jpg
Variation-8.jpg
LIGHT GRAY BACKGROUNDPATTERNLIGHT IMAGEDARK IMAGE
Variation-9.jpg
Variation-10.jpg
Variation-11.jpg
Variation-12.jpg
GRAYSCALECOLOR ON BLACKBLACK ON WHITEWHITE ON BLACK
COLORS
Orange signifies creativity, adventure, success, determination and is both physically and mentally stimulating.
It combines the happiness of yellow and the energy of red. It is often associated with enthusiasm, creativity, success and encouragement. Orange also is associated with rejuvenation, optimism and motivation.

Slate Blue signifies importance, stability, unity, dependability, and is considered to be an excellent color
to represent skills, knowledge,
and prosperity.
PRIMARY COLORSSECONDARY COLORS
Colors.jpg


When these two colors are combined, the result is the perfect balance between taking a risk and reaping the reward having the confidence that you have trusted Balancelogic with this task, and knowing that we take each client’s needs very seriously.

TAGLINE
Our tagline completes our corporate identity and really says it all. Regardless of the size or nature of the business, every business can grow and succeed by creating and maintaining a solid foundation of operations. We provide the services that solve the majority of the issues that small businesses face and we do it well. The goal is to be integrated into our client's business as if we were just another department, just a phone call away.
Tagline-1.jpg
CALIBRI BOLD - UPPARCASE - SLATE BLUE
Tagline-2.jpg
CALIBRI BOLD - UPPERCASE - ORANGE
Tagline-3.jpg
CALIBRI BOLD ITALIC - TITLE CASE - SLATE BLUE
Tagline-4.jpg
CALIBRI BOLD ITALIC - TITLE CASE - ORANGE
PATTERN
Pattern.jpg
CORPORATE STATIONERY
Corporate-Stationery.jpg
LOGI - BRAND AMBASSADOR
Logi was introduced to our team
back in 2014 when Balancelogic celebrated our 10 Year Anniversary. Logi was hired as Balancelogic's Brand Ambassador to help educate and promote our powerful solutions
to the small business community. Logi can be seen in many of our Marketing Collateral, Promotions,
and Website.
Logi.jpg
SUB BRANDS
Sub-Brand-1.jpg
Sub-Brand-2.jpg
Sub-Brand-3.jpg
Sub-Brand-4.jpg
Sub-Brand-5.jpg
Sub-Brand-6.jpg
Sub-Brand-7.jpg
Sub-Brand-8.jpg
Sub-Brand-9.jpg
Sub-Brand-10.jpg
Sub-Brand-11.jpg
Sub-Brand-12.jpg
Balancelogic is a registered trademark of Balancelogic, LLC.
Page-Leadership-Team-Bar-2.jpg
More About Balancelogic:

About Balancelogic

Leadership Team

Advisory Board

Testimonials

Careers

Community Involvement

Promotions

Contact Us


Logo-Quench-Your-Thirst-For-Success.png


Maryland-Green-Registry-BalanceLogic.png


Managed Services.jpg

avaya_business_partner_logo.jpg