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Hello from the Marketing Academy!

I just finished up my tour of Ambassador Island’s Marketing Academy.
There is so much great information here. I learned and collected a variety of information that could help your small business; like what Digital Marketing really is, the different types of Digital Marketing, and how your small business can use them to your advantage.
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The question I get asked the most is, “What is Digital Marketing?” Basically, it is any marketing activity and effort that is done using online sources. But there are some marketing trends that just cannot be ignored and must be implemented in order to be really successful. Below you will find a few tips on these MUST use trends. All small business should consider using the huge marketplace of the online world and the vast amount of its prospects. Do you know where your customer and potential customers are looking for their next purchase or where they are looking to get help to solve their next problem? If not, you should make it a priority. TODAY!

Whether you are a business owner that wants to learn how to implement a marketing strategy yourself or whether you’re looking for an innovative and experienced company like Balancelogic, we are here to help.
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I hope that you will find these tips informative and useful. I have included some information about how the Balancelogic team can help you with your digital marketing. Don’t forget to follow me as I explore and visit the rest of Ambassador Island!


Search Engine Optimization (SEO)

Is your website receiving organic traffic and leads? Are you using the right keywords? Are you updating your website regularly? With our Search Engine Optimization process, we will go over who your target audience is and research what keywords they type into search engines to find what it is that they are looking for. We then use those keywords and implement them throughout your website to help you get higher rankings to make it easier to find you, which in return will generate more foot traffic to your website and help you get found online.


Content Marketing

We believe that the key to creating content for your small business is to find the balance between content that educates and inspires, instead of developing content that is promotional. Through creative thinking, market research, and our content development process, we develop engaging content that will help generate your brand awareness, traffic growth, lead generation, and customers. .


Social Media Marketing

There are many social media platforms out there, and you must use them wisely. With Balancelogic, we execute social media marketing to create peer-to-peer sharing opportunities and content that your audience will want to engage with and share.


Email Marketing

Do you have a special promotion and/or discount(s) for the upcoming month/quarter/year? Have an event coming up? Are you providing a new service or product? We can help you create a successful email marketing campaign that is informative, engaging, relevant, and entertaining that your customers will love.


Looking for Digital Marketing?

Are you ready to connect to your target audience through the online world? Balancelogic can help you develop a marketing plan that will reach out to your target audience and help you get your brand out there. Whether it's through SEO, Social Media, Email Campaigns, Video Marketing, or Content Marketing, our creative and experienced team can provide the answers you need for your online marketing challenges.


What do the Experts Say?

As part of our Balancelogic Insider: the Interview Series, we interviewed Bill Campbell, Balancelogic CEO, to see what his thoughts are on some of the biggest topics surrounding Digital Marketing. We go over what Digital Marketing is, benefits of Digital Marketing, and much more.
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We encourage and welcome everyone to comment, leave Logi messages, ask him questions, and be part of this awesome journey!
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