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Hello from Ambassador Island's Tiki Bar!

I just finished up my tour of the Island’s Tiki Bar. What an amazing time. I did so much talking, my voice is hoarse! Branding is such a great topic to learn about. Did you know where the term Branding derived from? According to some Google searches, It’s origin is from a very long time ago from the ancient North Germanic language meaning “a piece of burning wood” and
later came to be known to “mark permanently with a hot iron”. Even from ancient times, branding was about ownership of something valuable that belongs to you, something with great importance. So, when your thinking about branding your company and creating your brand strategy, think about what value your company holds, how important it is to you, and then turn that into a visual representation.
As I was talking to various people at the Tiki Bar, it seemed that there was some confusion and misunderstandings about a bunch of marketing buzz words. So, here are some marketing terms that are very important to know as you are putting together your brand and corporate identity for your small business.

Brand Identity

Brand Identity is all about the emotional connection and relationship you have with your customers and clients. Your Brand Identity is really about telling your company's story. It's about what your company's promise is to your clients and consists of elements such as benefits, performance, quality, support, and your company values. Some questions to ask yourself as your developing your brand identity would be, what makes your company unique and stand out from others? What is your main purpose? What are you promising your customers? What personality does your company have or inspire to have? Where do you want to position your company in your target audience's mind?

Corporate Identity

Corporate Identity is all about the look and feel of the business. Creating a professional, visual presence for your business. This includes elements of your brand such as your logo, website, business cards, and other marketing collateral. Developing and showcasing a consistent corporate identity is critically important.

Brand Awareness

Brand Awareness is all about when a brand, your brand, is instantly recognized by your target audience and is associated with one or more elements of your brand. Some examples would be recognizing and relating to your company product's smell, or maybe your company's colors. A good example is when someone says "take this to the Xerox machine", you know they are referring to the copy machine.

Brand Image

Brand Image is the feeling or impression your customers and clients get when they think or get exposed to your company's product or service. As a business owner or marketing professional, you are the brand owner and part of your responsibility is making sure you communicate your brand identity and then compare it to your company's brand image. Review the results and then make any necessary changes. Basically, brand identity is what you want your clients to think and feel about you and brand image is what your clients currently think and feel about you.
We are always looking for ways to share great content with you. Hope this information was valuable! I have included some additional information about how the Balancelogic team can help you with creating your company's brand and corporate identity. Don't forget to follow me as I explore and visit the rest of Ambassador Island!

Custom Logo Design

Whether you're looking for a new design or a refresh of your existing logo, Balancelogic can help you create the logo that screams YOU! We take everything into consideration when designing your logo including the colors, typography, graphics, and the context in which it will be used on so we can create a logo that is unique and helps you stand out from your competition.

Corporate Identity Packages

Customers trust businesses that are more presentable and professional. With Balancelogic, we can develop a corporate identity that will boost recognition to your business, set your company apart from your competitors, enhance your brand's confidence to your partners and clients, and improve your company's image.

Business Card, Flyer, and Postcard Design

Do you have marketing materials that you can hand out to current and potential customers? Are they consistent with your brand? Do they look dated and/or need improvement? At Balancelogic, we understand that first impressions can make the difference when it comes to a customer trusting a business to provide them with a product or service they need. Our team of creative and experienced Graphic Designers and Marketing Experts can help create the marketing collateral you need to promote your small business.

Social Media Design

Having an online presence is a must in today's technology driven world. Other than having a website, being engaged on social media is a great way to reach your target audience. Balancelogic can help plan, create, and maintain your social media presence by developing a social media strategy and plan, setup your accounts, manage your posts and graphics, and provide social media training. Whether it's Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, or any other social media platform, we can help boost your online presence and engage with your target audience. 

Tradeshow and Expo Booth Design

Do you have an Expo, Trade Show, or Venue that you're attending? Do you have a booth or space registered for your small business? Do you have an overall layout of how you want your business to be displayed? The purpose of a venue like this is to set yourself apart from the other attendees and to promote your brand, that's why Balancelogic wants to make sure your display represents your company and brand. With our talented team, we can help create an attractive, engaging, and strategic display that will have people storming over to come and interact with you.

What do the Experts Say?

As part of our Balancelogic Insider: the Interview Series, we interviewed Bill Campbell, Balancelogic CEO, to see what his thoughts are on Brand and Corporate Identities. See what he has to say in the videos below.
Is Corporate Identity and Brand Identity the Same?Why is it Important for a Small Business to Have a Custom Designed Logo?
We encourage and welcome everyone to comment, leave Logi messages, ask him questions, and be part of this awesome journey!