Balancelogic’s Brand Identity

THIS IS WHO WE ARE!

For more than a decade, we have tried to create an identity that really communicates exactly who we are, how we can help small businesses, and create something that really defines our existence. We truly believe we finally found it with our corporate identity. Our signature pie chart is a critical part of telling the story of who we are. The pie, the circle, signifies something that is whole, whereas the slices make up the whole.
Balancelogic Logo

In our case, the circle or the pie represents our client’s business and the slices of the pie represent the services that Balancelogic offers. The result being that by partnering with Balancelogic, we help complete your business, making it whole, making it successful. Additionally, the sizes of the slices of the pie represent the relationship between Balancelogic and our clients, whereas, our team can work with you to become either a small part of your business or a large part.

TYPOGRAPHY

NAME / HEADER

Font Trebuchet

TAGLINE / SUB HEADER

Font Calibri Bold

BODY

Font Calibri Regular

VARIATIONS

Balancelogic Logo

WHITE BACKGROUND

Variation 2

ORANGE BACKGROUND

Variation 3

SLATE BLUE BACKGROUND

Variation 4

GRAY BACKGROUND

Variation 5

LIGHT GRAY BACKGROUND

Variation 6

PATTERN

Variation 7

LIGHT IMAGE

Variation 8

DARK IMAGE

Variation 9

GRAYSCALE

Variation 10

COLOR ON BLACK

Variation 11

BLACK ON WHITE

Variation 12

WHITE ON BLACK

COLORS

Orange signifies creativity, adventure, success, determination and is both physically and mentally stimulating.
It combines the happiness of yellow and the energy of red. It is often associated with enthusiasm, creativity, success and encouragement. Orange also is associated with rejuvenation, optimism and motivation.

Slate Blue signifies importance, stability, unity, dependability, and is considered to be an excellent color
to represent skills, knowledge, and prosperity.

When these two colors are combined, the result is the perfect balance between taking a risk and reaping the reward having the confidence that you have trusted Balancelogic with this task, and knowing that we take each client’s needs very seriously.

Colors

TAGLINE

Our tagline completes our corporate identity and really says it all. Regardless of the size or nature of the business, every business can grow and succeed by creating and maintaining a solid foundation of operations. We provide the services that solve the majority of the issues that small businesses face and we do it well. The goal is to be integrated into our client’s business as if we were just another department, just a phone call away.
Tagline 3
Tagline 1

CALIBRI BOLD – UPPARCASE – SLATE BLUE

Tagline 2

CALIBRI BOLD – UPPERCASE – ORANGE

Tagline 3

CALIBRI BOLD ITALIC – TITLE CASE – SLATE BLUE

Tagline 4

CALIBRI BOLD ITALIC – TITLE CASE – ORANGE

PATtern

Pattern

CORPORATE STATIONERY

Corporate Stationery
Logi was introduced to our team back in 2014 when Balancelogic celebrated our 10 Year Anniversary. Logi was hired as Balancelogic’s Brand Ambassador to help educate and promote our powerful solutions to the small business community. Logi can be seen in many of our Marketing Collateral, Promotions, and Website.
Logi

SUB BRANDS