Promoting Your Small Business Through Press Releases


The most successful people in any industry understand the impact a well-worded press release can have in their field. Entrepreneurs and small business owners use them to communicate information about their company, their product, and their services. Entertainers use them to post tour dates and social events. Scholars in the science and technology fields use them to spread the word about new discoveries and achievements. When the time inevitably comes for your organization to reach out to the public, don’t trust your press release to anyone but the very best.

Here at Balancelogic, our team has years of experience writing feature articles, advertising material, press releases and other content. They know how to create press releases that are both highly readable to the general public and carefully crafted for search engine optimization, so that your information reaches your intended audience. Your content is carefully crafted and guaranteed to be unique and concise.

The Purpose of a Press Release

The main purpose of all press releases is to promote something significant and specific. A press release is a written communication that reports specific but brief information about an event, circumstance or other happening. A press release adheres to a strict format and serves three marketing and promotional purposes:

  • To let the media know about an event, hoping it will pass the information along
  • To let the media know about your business, hoping a reporter will see a story in your press release and write an actual news article
  • To help promote your business’ appearance on the internet via websites and social media networks

How do I promote my small business with a press release?  It may seem hard, but in actuality it is simple. Some of the easiest ways to promote include employee promotions and company events. Some other ideas for small business’ are strategic partnerships, opening a new office or changing locations. There is no job too big or too small for Balancelogic’s creative team. Contact Balancelogic today!