Balancelogic Web Design Process

Web Design 1 Consultation
Web Design 1

WEBSITE ANALYSIS
OBJECTIVES
STRATEGY
GOALS

Web Design 2 Concept Design
Web Design 2

VISUAL DESIGN
STRUCTURE
FEATURES
LAYOUT

Web Design 3 Development
Web Design 3

FUNCTIONALITY
CONTENT
FLOW
SEO

Web Design 4 Website Launch
Web Design 4

MIGRATION
PROMOTE
TRAINING
HOSTING

Web Design 5 Follow Up
Web Design 5

MARKETING PLAN
STATUS REPORT
MAINTENANCE
REFINEMENT

This phase includes our consultation with the client and will require an analysis, goals, objectives, and purpose of the website. We will also conduct a project analysis including the flow of the website, form, and landing pages, etc. We will work with the client to develop a content strategy as well as a search engine strategy.

During this phase, we will start developing the structure of the website or the wireframe. We then work on the site diagram and all of the page descriptions. We also start putting together the functionality of the website and then draft the visual design.

The client will receive image snapshots of what the website will look like and description of how the features will work through the website. The client is asked to review the design and notify us of any changes or modifications that are needed. This is done multiple times until the client is satisfied with the visual design.

Once the client approves the concept, the content needed for the website is required before development of the
website begins.

This phase includes the content development, site development, site testing (which is tested across multiple browsers), testing the site live on our servers, and allowing the client to review the site live to check for functionality, flow, and review all content and graphics.

After everything is approved, we finalize the launch date. Then the website goes live using the customer’s domain and we verify everything is working as it should. We then schedule training with the client to show them how to use our Content Management System and provide documentation. We also migrate the customer’s email from their old provider to our email server (if required).

Once the website is launched,
we develop an online marketing plan, create an SEO strategy and tactics are executed, and we work with the client to set up various social media platforms
(if applicable).

The final phase of our website development process is to follow up with the client a few weeks after the site is launched and see that the website is meeting all of their needs.

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