PR – Public Relations or Press Release?


When talking about PR, most relate it to “Public Relations,” although some get it confused with “Press Release.” Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is a targeted approach to getting your business’ message in front of your target audience. Defining your target audience when you begin PR activities will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively.

It is our goal to promote your business so you are seen as successful, honest, important, exciting and relevant.

Some of our Public Relation Tactics Include:
 Write and distribute press releases to media outlets locally and online
 Create and execute special events designed for public outreach and media relations
 Conduct market research on your business
 Expansion of business contacts through networking
 Social Media promotions

At Balancelogic, we are your strategic partner that will help our clients successfully talk to and with their target audience. Long term, public relations investment in your brand or business will result in increased recognition and reputation.

Breaking Through the Marketing Barrier

Straight from our Breaking Through the Marketing Barrier seminar, this Ebook will provide a variety of information about what marketing really is and walk you through a variety of different elements of marketing in somewhat of a fun way.