Small Business Marketing Campaigns


Marketing campaigns are organized, strategic efforts to promote a specific company goal, such as raising awareness for a new product or service. Marketing campaigns sometime include one or several marketing efforts for a brand. Research shows, great marketing campaigns follow a consistent theme and promote a single idea or goal.

How to Create a Successful Marketing Campaign

Planning your campaign is just as important as designing the fun stuff. The team at Balancelogic can not only help you plan a successful campaign, we can also help you process your goals and objectives. Here are some questions you can ask. Why are you running this campaign? What would you like this campaign to accomplish? It is critical, when creating an effective marketing campaign, to follow S.M.A.R.T. goals. What are S.M.A.R.T. goals? A S.M.A.R.T. goal gives direction to what you want to achieve. S.M.A.R.T. is – Specific, Measurable, Attainable, Relevant, and Timely. Without this process, it will be challenging to measure any success you have.

Successful Campaigns we have Done:

Marketing campaigns aren’t easy, but they are valuable and integral to growing a successful brand and business. Campaigns set apart certain deliverables from general promotional efforts and touch your target audience in a creative and exciting way.

Breaking Through the Marketing Barrier

Straight from our Breaking Through the Marketing Barrier seminar, this Ebook will provide a variety of information about what marketing really is and walk you through a variety of different elements of marketing in somewhat of a fun way.