Comprehensive Marketing Plans

do you advertise your business in maryland? What’s your marketing plan?

Doing business without a marketing plan is like driving without a map. You may get to your destination – eventually – but you risk making time-consuming and costly errors along the way. Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, why, and how much questions of a company’s marketing and sales activities for the planning year:

WHO is your target audience?
WHAT product or service are you offering?
WHERE will you sell your product or service?
WHEN is the best time to promote?
WHY are you promoting this product or service?
HOW will you know you are successful? How much will it cost

A marketing plan is not a one-time effort destined to sit in a binder on your desk. It should be updated on a regular basis to reflect the changing needs of your business and customers. We feel that a good marketing plan is important because you need to execute it every day. We will work with you to create a comprehensive marketing plan, which will include measurable goals and objectives that relate directly to your business. We will work closely with you to do multiple types of analysis on your business, which include but are not limited to – S.W.O.T. Analysis, which explains the strengths, opportunities, weaknesses and threats of your business, and a P.E.S.T. Analysis. Which examines the political, economical, sociocultural and technologies in your target market.

Benefits of a Solid Marketing Plan

 Higher Marketing ROI: Postcards, Brochures, Newspaper, Magazines, etc.
 Increased Customer Retention: Television and Radio advertisements
 Lower Management Costs: Banners, Flags, Car Wraps, etc.
 Improved Business Intelligence: Advertisements displayed on the internet or digital devices
 Higher Profits: Product placements in entertainment media like TV Shows, YouTube, etc.

Balancelogic’s successful marketing plans contain these essential ingredients: A Competitive Analysis, Client Profile, P.E.S.T. Analysis, and a S.W.O.T. analysis. We will also establish Marketing Goals and Objectives and develop a strategy to execute those objectives.